At 8 p.m. on October 14, Tmall Shuang11 officially launched. In the first hour of pre-sale in the sports and outdoor industry, 6 brands sold over 100 million, and 32 popular single products sold over 10 million. The first hour of pre-sale of 44 brands including KOLON SPORT, TREK/Trek, AWKA, and Trailblazer surpassed the first day of pre-sale last year, and the star single adidas adidas 600 pong down jacket immediately surpassed 100 million. Cycling brands have exploded. All categories have grown by more than 40%, bicycle vehicles have grown by more than 80%, road bike brand TREK's pre-sale transactions increased by more than 1,300% in the first hour, and the cycling apparel and cycling equipment category has reached rapid double-digit growth. The professional cycling clothing brand Lamparda has achieved the TOP1 scale/growth rate in this category.

At 8 p.m. on October 14, Tmall Shuang11 officially launched. In the first hour of pre-sale in the sports and outdoor industry, 6 brands sold over 100 million, and 32 popular single products sold over 10 million. The first hour of pre-sale of 44 brands including KOLON SPORT, TREK/Trek, AWKA, and Trailblazer surpassed the first day of pre-sale last year, and the star single adidas adidas 600 pong down jacket immediately surpassed 100 million. Cycling brands have exploded. All categories have grown by more than 40%, bicycle vehicles have grown by more than 80%, road bike brand TREK's pre-sale transactions increased by more than 1,300% in the first hour, and the cycling apparel and cycling equipment category has reached rapid double-digit growth. The professional cycling clothing brand Lamparda has achieved the TOP1 scale/growth rate in this category.