At 8 p.m. on October 14, Tmall Shuang11 officially opened, and big beauty brands quickly exploded. Within 10 minutes, 13 brands of Perea, L'Oréal, Churrique, Lancôme, Corfu, Guerlain, Estée Lauder, Helena, Magnolia Oil, The Mysteries of Aquamarine, Clarins, Skin Key, and Eu Siman broke 100 million, and 20 brands broke 100 million in the first 30 minutes. On the product side, Kefumei Collagen Stick became the first single product to break 100 million, selling more than 200,000 pieces in 10 minutes; within 30 minutes, 8 single products, including Guerlain Recovery Honey and L'Oréal Bosein ampoule mask, broke 100 million. Branded products all showed a strong explosive trend.

At 8 p.m. on October 14, Tmall Shuang11 officially opened, and big beauty brands quickly exploded. Within 10 minutes, 13 brands of Perea, L'Oréal, Churrique, Lancôme, Corfu, Guerlain, Estée Lauder, Helena, Magnolia Oil, The Mysteries of Aquamarine, Clarins, Skin Key, and Eu Siman broke 100 million, and 20 brands broke 100 million in the first 30 minutes. On the product side, Kefumei Collagen Stick became the first single product to break 100 million, selling more than 200,000 pieces in 10 minutes; within 30 minutes, 8 single products, including Guerlain Recovery Honey and L'Oréal Bosein ampoule mask, broke 100 million. Branded products all showed a strong explosive trend.