Los Angeles Rams Announces New Collaboration With Genius Sports, Launching Next Gen Stats-Powered, In-Stadium Highlights Powered By GeniusIQ

Benzinga · 10/14 13:20
  • Los Angeles Rams fans to enjoy augmented in-game Next Gen Stats highlights during games at SoFi Stadium, powered by GeniusIQ
  • Genius Sports to enhance fan experience with Next Gen Stats including player locators, time for the quarterback to throw, speeds and minimaps
  • Rams partner Verizon to sponsor the augmented content

The Los Angeles Rams ("Rams") have collaborated with Genius Sports Limited ("Genius Sports") (NYSE:GENI) to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.

During every Rams home game, immersive highlights leveraging the NFL's proprietary Next Gen Stats ("NGS") data will be displayed on SoFi Stadium's iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports' next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.

As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon's logo and messaging will take center stagecreating a dynamic new platform for them to strengthen their brand affinity with Rams fans.

GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.