Experian PLC is a global data and technology company. It helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using its combination of data, analytics and software. It also assists various people to realize their financial goals and helps them to save time and money. Its Business-to-Business segment builds and manages large and comprehensive databases, and through software and analytics it supports real-time decision-making. Its Consumer Services segment provides credit education, identity monitoring and fraud prevention services directly to consumers in the United States, Brazil, the United Kingdom, South Africa, Peru, Colombia and India. It operates across a range of markets, from financial services to healthcare, automotive, finance, insurance, and other industry segments. Its Audigent is a data activation and identity platform in the advertising industry.