Yamada Holdings Co Ltd is mainly engaged in the business of selling home appliances and information appliances. The Company operates through two business segments. The Denki segment is engaged in the sale of home appliances such as televisions, refrigerators, and washing machines, as well as information appliances such as PCs and cell phones, and home renovation, furniture, interior design, and other products related to the home. The Housing Construction segment is engaged in the sale of detached houses and other housing units, and manufacture and sale of bathrooms, kitchens, and other housing equipment. It also operates environmental businesses, financial businesses, and businesses related to building materials.