Starbox Group Holdings Ltd. is engaged in building a cash rebate, advertising, payment solution, and software licensing business ecosystem targeting micro, small, and medium enterprises. Its segments include Cash Rebate Payment Solution and Media Booking, Advertising Services, Software Licensing, Production Services, and Marketing and Promotional Campaign Services. Through its subsidiaries in Malaysia, the Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants, provides digital advertising services to advertisers, provides payment solution services to merchants, and licenses customized software systems to its clients. The Company cooperates with retail merchants who have registered on the GETBATS website and mobile app as merchants to offer cash rebates on their products or services. It primarily distributes advertisements through its SEEBATS and GETBATS websites and mobile applications to its members.