Fang Holdings Ltd is a holding company primarily engaged in the operation of a real estate Internet portal. The Company mainly operates five businesses. The marketing services business is engaged in offering advertisement services via its online platform. The listing services business is engaged in offering listing services via its online platform to real estate developers, real estate agents and brokers, and property managers. The leads generation services business is engaged in providing leads generation services to real estate developers, real estate brokers, and suppliers of home furnishing and improvement-related products and services. The financial services business is engaged in providing secured consumer loans to individuals that meet its credit assessment requirements. The other services business includes granting licenses to certain local agencies to utilize its brand and backend systems for real estate marketing services.