NowVertical Group Inc. is a Canada-based global data and analytics company. The Company helps clients transform data into tangible business value with artificial intelligence (AI). It offers a comprehensive suite of solutions and services and enables clients to quickly harness the full potential of their data, driving measurable outcomes and accelerating potential return on investment. The Company’s solutions include acquisition & insights, engagement & retention, and data management & planning. Its acquisition & insights solutions include marketing attribution, campaign analytics, partner marketing, customer segmentation, and snow graph. Its engagement & retention solutions include cross-sell and upsell, customer engagement, customer retention, predictive recommendations, and customer lifetime value. Its data management & planning solutions include single customer view, single view reporting, unified content management, and data risk mitigation.