ITV plc is a vertically integrated producer, broadcaster and streamer, consisting of ITV Studios and Media & Entertainment (M&E). The Company operates through two segments: Media & Entertainment and ITV Studios. ITV Studios is a creator, owner and distributor of content operating in over 13 countries and across 60 labels; diversified by genre, geography and customer in the key markets around the world. ITV has a portfolio of scripted labels in the United Kingdom, the United States and internationally, which creates and produces high-quality content with global appeal for both free-to-air (FTA) broadcasters and streaming platforms. Through M&E, the Company makes content available to viewers through ITVX, its free advertiser-funded streaming service, alongside its free-to-air linear television channels and third-party partners. ITV also offers advertisers a combination of mass reach, targeted advertising, and commercial and creative partnerships.