Grove Collaborative Holdings, Inc. is a consumer products company. The Company use its connection with consumers to create and curate authentic, disruptive brands and products. It creates and curates more than 200 high-performing eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby and pet care products serving millions of households across the United States. Its omnichannel distribution strategy enables it to reach consumers where they want to shop. It operates an online direct-to-consumer Website and mobile application (DTC platform) where it both sell its Grove-owned brands (Grove Brands) and partners with other natural and mission-based consumer packaged goods (CPG) brands, providing consumers the selection of curated products across many categories and brands. Its flagship brand is The Grove Co. Its incubator brand portfolio includes Peach, Rooted Beauty, Superbloom and Honu. The Company also offers third-party brands.