Celtic plc is a United Kingdom-based company, which is engaged in the operation of a professional football club, with related and ancillary activities. The operation of a professional football club encompasses a range of activities, including football operations and investment; operation of the Celtic F.C. Youth Academy; match ticketing; merchandising; partner programs; marketing and brand protection; multimedia; stadium operations; facilities and property; catering and hospitality; public relations, supporter relations, and human resources. Its segments include Football and Stadium Operations, Merchandising and Multimedia and Other Commercial Activities. Football and stadium operations segment includes football operations, ticket office, stadium and youth development. Merchandising segment includes all retail, wholesale and e-commerce activities. Multimedia and other commercial activities segments include all other generating departments, including sponsorship and rights sales.