Starco Brands, Inc. is a consumer goods company. The Company's segments include AOS, Skylar, Soylent, Whipshots, and Winona. The Skylar segment includes the sale of hypoallergenic fragrance products under the Skylar brand. The Soylent segment includes the sale of plant-based nutritional products, including ready-to-drink shakes, powders, and bars, under the Soylent brand. The AOS segment includes the sale of premium body and skincare products designed for athletes under the Art of Sport brand. The Whipshots segment includes royalties from licensing arrangements with Temperance, under which Temperance manufactures and sells vodka-infused whipped cream products under the Whipshots brand. The Whipshots segment includes Whipshots Holdings and Whipshots LLC. The Winona segment includes the sale of popcorn spray and sauce spray products under the Winona Pure brand. It also provides powdered foods, nutritional blends, drink and hydration mixes, baking mixes, dry seasonings and others.