SpringBig Holdings, Inc. is a provider of software platform to cannabis retailers and brands, providing data-driven loyalty, marketing and consumer buying experience solutions throughout the U.S. and Canada. The Company's platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback system, and loyalty programs, to support retailers’ and brands’ customer engagement and retention. Its data solutions are purpose-built for the cannabis industry. It offers marketing automation solutions that provide for consistency in customer communication, thereby driving customer retention and retail foot traffic. In addition, the Company's reporting and analytics offerings deliver insights that clients utilize to understand their customer base, purchasing habits and trends. The Company serves approximately 1,300 brand and retailer clients across approximately 2,600 distinct retail locations in North America.