Prudential plc is a United Kingdom-based company, which provides life and health insurance and asset management in 24 markets across Asia and Africa. The Company is engaged in providing simple and accessible financial and health solutions. The Company is focused on four strategic regions: Greater China, ASEAN, India and Africa. Its multi-channel agency and bancassurance distribution platform has around 63,000 average monthly active agents. It has introduced PRUServices, its digital servicing platform in Malaysia. In its agency business, it is focused on recruitment alongside embedding and upgrading PRUForce, its digital agency platform which assists agents with leads management and other actionable insights. PRULeads is its leads management system within PRUForce. The Company is also focused on leveraging artificial intelligence (AI) and data analytics to drive customer experiences, such as claims processing through AI claims adjudication.