TechTarget, Inc., which also refers to itself as Informa TechTarget, informs, influences and connects the world's technology buyers and sellers, helping accelerate growth from research and development to return on investment. It helps technology companies accelerate growth through first-party B2B data, market insight and market access. Its Brand to Demand segment is engaged in provision of services that enable marketers to raise their brands' awareness and directly engage prospective buyers through a portfolio of brand content marketing programs to create demand, the creation of custom content offerings and the ability to comprehensively analyze purchase intent data from actively engaged enterprise technology and business professionals. Its Intelligence & Advisory segment is engaged in provision of its intelligence subscription service, providing clients with a core data backbone in addition to qualitative analyst-produced content across the technology industry spectrum (Intelligence).