Trupanion, Inc. is a provider of medical insurance for cats and dogs throughout the United States, Canada, Europe, Puerto Rico, and Australia. The Company operates in two segments: Subscription Business and Other Business. The Subscription Business segment includes subscription fees related to the Company's direct-to-consumer products. The Other Business segment comprises of other product offerings that generally have a business-to-business relationship and a different margin profile than its subscription segment, including writing policies on behalf of third parties and other products and software solutions. The Company’s core Trupanion product provides software that is designed to communicate directly with a veterinary hospitals practice management software. It provides Powered by Trupanion pet insurance product offerings marketed by third parties and, in Canada. The Company’s low and medium average revenue per unit (ARPU) products marketed under the brand Furkin and PHI Direct.