Outdoor Holding Company, formerly AMMO, Inc., is an e-commerce-focused company. The Company is the owner of GunBroker.com, the online marketplace for firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. The GunBroker.com Website is an informative and secure way to buy and sell firearms, shooting accessories, and other outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. GunBroker enables payment processing, carting ability, GunBroker Analytics, and GunBroker Advertising. GunBroker Analytics, through the compilation and refinement of Marketplace data, offers e-commerce market analytics to its industry peers, allowing them to manage business strategy and planning. Its advertising offerings include content creation for manufacturers, email campaigns and banner ads.