Monster Beverage 1990 Corporation is a holding company. Through its subsidiaries, it develops, markets, sells and distributes energy drink beverages and concentrates on energy drink beverages under various brand names. The Company’s segments include Monster Energy Drinks, which is comprised of its Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Monster Tour Water and True North Pure Energy Seltzers; Strategic Brands segment, which is comprised of the various energy drink brands; Alcohol Brands segment, which is comprised of the various craft beers and hard seltzers, as well as The Beast Unleashed FMBs, and Other segment, which is comprised of certain products sold by American Fruits and Flavors LLC, a wholly owned subsidiary of the Company, to independent third-party customers. Its brands include Monster Energy Ultra, Java Monster, Juice Monster, Monster Hydro Super Sport, Monster Dragon Tea, Reign Total Body Fuel, True North, Mother, and Predator.