Can Innovation Help Monster Beverage (MNST) Fight Supply Woes?
Monster Beverage (MNST) continues to gain from strength in the energy drinks category and its commitment to product innovation. Supply and logistics woes to hurt in the near term.
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Looking into Monster Beverage's Return on Capital Employed
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About MNST
Monster Beverage Corporation develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages, under various brand names, including Monster Energy, Monster Energy Ultra, Monster Rehab, Monster MAXX, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro, Monster HydroSport Super Fuel, Monster Super Fuel, Predator, Fury, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Monster Dragon Tea, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Gladiator, Samurai and Live+. Its segments include Monster Energy Drinks segment, which consists of its Monster Energy drinks and Reign Total Body Fuel performance energy drinks; Strategic Brands segment, which includes various energy drink brands, and Other segment, which includes products sold to the third-party customers. It also sells concentrates and/or beverage bases to authorized bottling and canning operations.