Lulu's Fashion Lounge Holdings, Inc. is an attainable luxury fashion brand for women. The Company primarily serves Millennial and Gen Z women. The Company operates through a single segment, which is Retail. The Company is focused on giving its customers what they want by using direct consumer feedback and insights to refine product offerings. Its Website (www.lulus.com), mobile app, merchandising, customer, order, and warehouse management systems are proprietary, purpose-built solutions. It operates three leased distribution facilities: a facility located in Chico, California; a facility located in Easton, Pennsylvania, and a facility located in Ontario, California. Its trademarks, including LULUS and Graphic, are registered with the United States Patent and Trademark Office. It also owns the registrations for LULU'S, LOVELULUS, and COVETED CURATED COLLECTED.