Grand Canyon Education, Inc. is an education services company, which primarily serves colleges and universities. The Company has developed technological solutions, infrastructure and operational processes to provide services to its institutions on a large scale. It provides technology and academic services, which include learning management systems, internal administration, infrastructure, support, program and curriculum, faculty and related training and development, class scheduling and others. It provides counseling services and support, including admissions services, financial aid, counseling services, and field experience counseling. It also provides marketing and communication services that include lead acquisition, digital communication strategies, brand identity, media planning and strategy, video and content production, business intelligence and data science, and market research. Its back-office services include finance and accounting, human resources, audit and procurement.