Fitell Corporation, through GD Wellness Pty Ltd, its wholly owned subsidiary, is an online retailer of gym and fitness equipment both under its brands and other brand names in Australia. The Company’s brand portfolio is categorized into three brands under its Gym Direct brand: Muscle Motion, Rapid Motion, and FleetX, in over 2,000 stock-keeping units (SKUs). The Company’s products and services include fitness equipment and licensing business. It markets and sells fitness equipment and related products as well as a shop for business setup from personal training studios to commercial gyms. Its fitness equipment products are sold directly to customers through online or offline platforms. Its licensing business offers turnkey solution for personal training studios and commercial gym chains. Its artificial intelligence (AI)-powered interactive platform, 1FinalRound, provides online training content along with various other services.