Brilliant Earth Group, Inc. is an omnichannel fine jewelry company. The Company designs, procures and sells diamonds, gemstones, and jewelry online and through approximately 40 showrooms operating within the United States. It offers curated collections of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. Its diamond engagement rings are made-to-order through its Design Your Own ring digital tool. Customers choose their ideal ring setting, precious metal type, and ring size, and select their favorite natural diamond or lab-grown diamond to create their one-of-a-kind ring. Its collection of wedding and anniversary rings includes classic precious metal bands and bands accented with diamonds or gemstones. Its collection of fine jewelry includes earrings, necklaces, and bracelets. It offers an assortment for gifting and self-purchase, from classic diamond stud earrings and tennis bracelets to unique pendants and distinctive gemstone styles.