Air Global PLC is a global producer of branded flavored molasses, a tobacco-based mixture that is commonly around 15% to 25% tobacco by weight and typically inhaled via a water pipe. The Company produces and sells branded flavored molasses through a variety of sales channels, including directly to consumers and through distributors and licensed retailers, in over 90 markets worldwide. Its product portfolio includes Core Business and New Growth Categories (NGCs). Its Core Business includes Core-Americas, Core-Europe and Core-MEAA. These segments encompass the production and sale of traditional flavored molasses under the Al Fakher, Shisha Kartel, Zodiac and Kloud King brands, distributed globally by us through third-party wholesale, retail and direct-to-consumer channels. The Core Business also captures Crown vapes, which we license through third-party partnerships. Its NGCs include our OOKA brand, Al Fakher-branded nicotine pouches, VANT and Crown Switch offerings.