Lift & Co. Corp is a Canada-based cannabis-focused technology and media company. The Company operates through its subsidiaries Lift Co Ltd. It monetizes a suite of data insights, marketing solutions and events that enable cannabis businesses and consumers to make decisions. It operates through three segments: Trade Marketing, Data Insights and Event Marketing. Trade Marketing represents the Company’s budtender education platform, which includes its budtender certification (CannSell), and educates cannabis retail employees on the responsible sale of cannabis and their legal and regulatory obligations. Data Insights represents the sale of combined user profile, purchase receipt and review data collected through its website and commissioned insights collected through surveys and panels. Event Marketing represents its tradeshows and annual cannabis industry awards gala.