Mediaco Says Divested Assets Of Fairway Outdoor, To Lamar Advertising For $78.6M

Benzinga · 12/12/2022 22:10

MediaCo Holding Inc. (“MediaCo”) (NASDAQ:MDIA) announced today that it has divested the assets of Fairway Outdoor LLC, its out-of-home advertising division located across the eastern United States, to Lamar Advertising Company (“Lamar”) (NASDAQ:LAMR) for $78.6 million.


The sale included more than 3,500 analog and digital billboard faces in Georgia, Kentucky, Alabama, Florida, West Virginia, South Carolina, and Ohio. Drachman M&A Co. represented Fairway in the transaction.


MediaCo’s President, Chief Operating Officer and General Counsel, Bradford Tobin, described the deal as the realization of a successful investment in the out-of-home space. “We are pleased to come to terms with Lamar. Our team will continue to focus on our outstanding media properties, and we will be watching for other opportunities to apply our vision and operating philosophy to generate growth.”

With the proceeds from the sale of the billboard division, MediaCo is able to fully pay off its senior secured credit facility of approximately $68 million and utilize excess proceeds for working capital. Its Chief Financial Officer, Ann Beemish noted the transaction allows the company to, “deleverage the balance sheet and increase financial flexibility with the reduction of interest expense and increase to free cash flow generation. This further ensures our incredible team is positioned to further drive shareholder value.”


Morgan, Lewis & Bockius LLP served as legal counsel to MediaCo Holding Inc. while Kean Miller LLP represented Lamar.