59% of Working Women Lead Household Investment Decisions, First Internet Bank Survey Finds

PUBT · 2d ago
59% of Working Women Lead Household Investment Decisions, First Internet Bank Survey Finds
  • First Internet Bank and Life Of And released research on investing and financial confidence among 627 US women working full time.
  • Women make most household investment decisions in 59% of cases; 84% have a direct role in household investing.
  • Despite that involvement, 66% have avoided financial conversations because they felt underqualified or uninformed.
  • Only 26% feel confident building an investment strategy independently, compared with 74% who can confidently save for a specific goal.
  • Access to a trusted advisor would help 41% build confidence; an equal share want clearer financial tools.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. First Internet Bancorp published the original content used to generate this news brief via Business Wire (Ref. ID: 20261112310276) on November 12, 2026, and is solely responsible for the information contained therein.