22% of Americans cancel subscriptions after price increases, Bango survey finds

• Bango research published Nov. 12, 2026, found 22% of Americans canceled subscriptions following price increases over the past 12 months.
• The survey of 2,500 US adults found 61% would be more likely to retain subscriptions through cheaper, better-value bundles.
• Some 40% canceled subscriptions they wanted to keep because pausing or downgrading to a free option was unavailable.
• Perceived value deteriorated for 45% of Americans; 49% now pay extra for streaming features previously included.
• Consumers sought savings: 17% moved to cheaper plans, while 14% combined separate subscriptions into bundles.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bango plc published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202611120900PRIMZONEFULLFEED9876275) on November 12, 2026, and is solely responsible for the information contained therein.