StockX's Latest Big Facts Report Spotlights the Trends That Defined 2026, Offers a Preview of the Products Set to Dominate This Holiday Season
Basketball trading card spend jumps 462%, Vans sales quadruple, and Vale Forever becomes a top-five apparel brand
DETROIT, Nov. 12, 2026 /PRNewswire/ -- StockX, the global platform for current culture, today released Big Facts: 2026 Trends, its look at the brands, products and categories that shaped the secondary market over the last year. Based on global StockX sales from January through October and search data from the third quarter, the report also offers an early read on what shoppers will be reaching for this holiday season, from Pokémon and basketball trading cards to Jordan retros and squishy toys.
The report includes the first full look at two new business models StockX launched this year: StockX Live and StockX Listings. In its first three months, StockX Live saw hundreds of thousands of product sales, with customers averaging more than an hour a day in the app. On StockX Listings, the company's marketplace for used and vintage goods, Jordan retros are the top-selling sneakers, while around 30% of vintage apparel orders are sports-related. The platform's Mystery Box product is also spotlighted for the first time in this report.
"This year we've seen trading cards surge, the Jordan 5 post double-digit gains, and more recently, demand for the PS5 Pro and iPhone Duo far exceed supply. Our community is already showing us which brands and products are going to define the 2026 holiday season," said StockX CEO Greg Schwartz. "And with the launches of Live and Listings this year, we're bringing commerce, community and entertainment together in new ways that deepen our customers' connection to the products and brands they love."
Key highlights from Big Facts: 2026 Trends:
Trading cards: Basketball is growing fastest, Pokémon still reigns, and new franchises want in.
- Spend on basketball trading cards is up 462% and sales are up 183%. Topps' return to the NBA lit the fuse, and searches for "Topps Chrome" are up 194%.
- Pokémon is still the king of the hobby, holding nine of the 10 best-selling trading card products on StockX this year. It's also a top trending brand on StockX Live. Among the live shopping platform's biggest sales to date are two Pokémon PSA 10s: a Yellow Cheeks Pikachu 1st Edition at $5,500 and a Magikarp IR from Paldean Fates at $4,000.
- Pop culture has crashed the card aisle, with Disney Lorcana's average price premium climbing from 25% to 262% over retail, and sales increasing 39% year-over-year. Topps Chrome SpongeBob hobby boxes are also reselling for three times retail.
Sneakers: Vans is surging, the Jordan 4 and 5 still lead, and Caitlin Clark is a force.
- Vans sales quadrupled (+301%) and average prices rose 49%. "Vans" is now the No. 22 search term on StockX after missing the top 100 in 2025, and the Vans OTW Era 95 Satoshi Nakamoto Round Lucky Charm is 2026's most expensive sneaker collab1, at an average resale price of $656.
- Jordan sales are up 8%, led by the Jordan 5 (+73%) and the Jordan 4 (+3%), which remains the brand's top-traded model. "Jordan 4" was the No. 2 search on StockX last quarter, and "Jordan 5" was No. 6.
- Caitlin Clark's Player Exclusive Kobe 5s account for 48% of all Kobe 5 trades in 2026, and the "Caitlin Blue" Caitlin 1 had more release-day sales than any other performance basketball sneaker released this year.
Apparel: Vale Forever is the standout newcomer, and gym wear brands are heating up on StockX.
- Vale Forever's graphic-heavy zip-ups took the brand from not being on StockX a year ago to the No. 5 apparel brand on the platform in October, with $1.6 million spent on the brand this year. Meanwhile, rhinestone hoodies from Mixed Emotion — another newcomer to StockX — helped drive a 3,604% jump in the brand's sales from Q2 to Q3 2026.
- Gymshark sales are up 151% and spend nearly doubled, while Alo Yoga sales are up more than 6,000%.
Shoes: Crocs bounces back thanks to Lightning McQueen, LEGO and One Piece.
- After two straight down years, Crocs sales are up 13%. The Lightning McQueen Dinoco clog became the brand's top-selling new release of 2026, and the LEGO Brick Clog (No. 3 top-seller) drew one of the highest resale prices ($194). The One Piece pack has logged more than 4,000 sales, while collabs with BAPE and Yu-Gi-Oh! helped push sales of the Echo line — including the newer Echo RO — up 48%.
Collectibles: Squishy toys are the year's surprise hit, with resale prices to match.
- NeeDoh and Squishy Bun logged thousands of sales in their first year on StockX, with NeeDoh products reselling for seven times retail, on average.
The full report, including first-time data on StockX Live, StockX Listings and Mystery Boxes, is available at https://stockx.com/about/big-facts-2026-trends/.
About StockX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.
1 Among sneaker collabs with at least 1,000 sales on StockX during the first 10 months of 2026.
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