According to reports, NBC Global, a subsidiary of American media giant Comcast, is continuing to expand the short drama lineup on the streaming platform Peacock. These single episodes are usually only 60 to 90 seconds long, and are designed for vertical screen viewing on mobile phones. Together with vertical screen content such as sporting events and reality shows, they help the platform compete for user attention occupied by YouTube, TikTok, and other streaming services. This layout is also entering a more systematic phase. NBC Global announced a new round of Peacock mobile upgrade plans on Wednesday, integrating short dramas, program clips, podcasts, games, and live streaming content around its film, television and variety brands. Testing of related features has begun and will continue until the beginning of 2027.

According to reports, NBC Global, a subsidiary of American media giant Comcast, is continuing to expand the short drama lineup on the streaming platform Peacock. These single episodes are usually only 60 to 90 seconds long, and are designed for vertical screen viewing on mobile phones. Together with vertical screen content such as sporting events and reality shows, they help the platform compete for user attention occupied by YouTube, TikTok, and other streaming services. This layout is also entering a more systematic phase. NBC Global announced a new round of Peacock mobile upgrade plans on Wednesday, integrating short dramas, program clips, podcasts, games, and live streaming content around its film, television and variety brands. Testing of related features has begun and will continue until the beginning of 2027.