According to the Huatai Securities Research Report, AI film and television are showing structural differentiation. According to the guests, traditional long dramas and theaters continue to shrink, while AI film and television are being implemented in layers according to maturity. Chinese dramas and online movies have taken the lead. Long dramas and theaters are still constrained by the script, character emotional expression, and image consistency. The benchmark case confirms “the bigger the screen, the lower the fault tolerance rate”. “Journey to the West” uses Taiwan Network to simultaneously run through a closed loop of small screens and garnered high popularity. The cost structure changed from on-site production to manpower and computing power, and the division of accounts became mainstream, and the use of cultural tourism IP and AI to expand and monetize overseas. Currently, the core pain point is insufficient playwriting ability, half a year generation of models, which require rework, and the scarcity of complex talents. In the future, I am optimistic about Chinese dramas and online movies first, and reality+AI will build differentiation between mainstream, local culture, and real emotions for a long time. Future production relationships are skewed towards content creators, and multiple use of one source will tend to become a regular path for IP development, but technology is essentially an enabling tool, and narrative quality is still the core variable that determines the value of content.

Zhitongcaijing · 3d ago
According to the Huatai Securities Research Report, AI film and television are showing structural differentiation. According to the guests, traditional long dramas and theaters continue to shrink, while AI film and television are being implemented in layers according to maturity. Chinese dramas and online movies have taken the lead. Long dramas and theaters are still constrained by the script, character emotional expression, and image consistency. The benchmark case confirms “the bigger the screen, the lower the fault tolerance rate”. “Journey to the West” uses Taiwan Network to simultaneously run through a closed loop of small screens and garnered high popularity. The cost structure changed from on-site production to manpower and computing power, and the division of accounts became mainstream, and the use of cultural tourism IP and AI to expand and monetize overseas. Currently, the core pain point is insufficient playwriting ability, half a year generation of models, which require rework, and the scarcity of complex talents. In the future, I am optimistic about Chinese dramas and online movies first, and reality+AI will build differentiation between mainstream, local culture, and real emotions for a long time. Future production relationships are skewed towards content creators, and multiple use of one source will tend to become a regular path for IP development, but technology is essentially an enabling tool, and narrative quality is still the core variable that determines the value of content.