The EU has launched a new plan to strengthen regulation of practices that induce and manipulate user behavior to make people spend more time and money online. The European Commission has announced a proposal for the Digital Fairness Act, which plans to further strengthen consumer protection. According to the proposal, users will have the right to turn off features that make people easily addicted or overuse network services, while offending companies may be fined. The EU has been strengthening technology supervision on issues such as anti-monopoly and privacy protection for many years. This time, it is shifting its focus to various means of attracting billions of users to online platforms and encouraging them to continue using services. The new regulations are expected to have a significant impact on large social platforms such as YouTube and Instagram, and e-commerce platforms and AI chatbots may also be restricted.

The EU has launched a new plan to strengthen regulation of practices that induce and manipulate user behavior to make people spend more time and money online. The European Commission has announced a proposal for the Digital Fairness Act, which plans to further strengthen consumer protection. According to the proposal, users will have the right to turn off features that make people easily addicted or overuse network services, while offending companies may be fined. The EU has been strengthening technology supervision on issues such as anti-monopoly and privacy protection for many years. This time, it is shifting its focus to various means of attracting billions of users to online platforms and encouraging them to continue using services. The new regulations are expected to have a significant impact on large social platforms such as YouTube and Instagram, and e-commerce platforms and AI chatbots may also be restricted.