The “Administrative Measures on Online Marketing of Financial Products” have already been implemented for 1 month, and industry compliance and rectification has entered an aggressive stage. While regulations have closed loopholes, the platform has quietly “changed” the way it is used to induce borrowing. The reporter discovered that after the cashiers completed the zoning of credit products and payment instruments, many platforms moved the credit portal to the product settlement page, and inductive methods such as prioritization and automatic selection still exist. The China Internet Finance Association recently issued the first self-regulatory ticket after the new regulations came into effect. Eight small loan apps were named due to “low threshold” publicity, and normalized monitoring was officially launched. At the same time, the Association issued a set of practical questions and answers to further define the compliance red line for the entire chain: strictly implement brand isolation and clarify lenders; make it clear that whether it is the payment page of a payment institution or the cashier page of an e-commerce, takeout, or travel platform, it should display loans, asset management products, etc. at a significant distance from payment instruments such as bank cards.

The “Administrative Measures on Online Marketing of Financial Products” have already been implemented for 1 month, and industry compliance and rectification has entered an aggressive stage. While regulations have closed loopholes, the platform has quietly “changed” the way it is used to induce borrowing. The reporter discovered that after the cashier desk completed the zoning of credit products and payment instruments, many platforms moved the credit portal to the product settlement page, and inductive methods such as prioritization and automatic selection still exist. The China Internet Finance Association recently issued the first self-regulatory ticket after the new regulations came into effect. Eight small loan apps were named due to “low threshold” publicity, and normalized monitoring was officially launched. At the same time, the Association issued a set of practical questions and answers to further define the compliance red line for the entire chain: strictly implement brand isolation and clarify lenders; make it clear that whether it is the payment page of a payment institution or the cashier page of an e-commerce, takeout, or travel platform, it should display loans, asset management products, etc. at a significant distance from payment instruments such as bank cards.