Buck the trend and increase positions, Trump Media (DJT.US) held 15,600 BTC and lost 140 million US dollars

According to Woofun AI, Trump Media and Technology Group (DJT.US) bucked the trend and increased its positions during the crypto market pullback. As of September 30, its total BTC holdings climbed to 15,649, demonstrating its firm commitment to digital asset allocation.

Looking at transaction details, the company purchased 4,359 BTC in the third quarter, partly funded by selling BlackRock (BLK.US) IBIT (IBIT.US) (BlackRock Bitcoin ETF), a net increase of 1,510 after deducting other factors.

According to data compiled by Woofun AI, 6,359.15 BTC were purchased in the first nine months of 2026, with an average purchase price between $59,900 and $65,400. Although the valuation was around US$1.31 billion at the end of September, due to price fluctuations, the current market value fell to US$1.17 billion based on the reference price of US$74,450 on November 10, with a book loss of approximately US$140 million.

Additionally, the company holds 7 million shares of IBIT (IBIT.US) and has launched an institutional-level revenue management plan to use approximately 11,385 BTC for options strategies and agreement cooperation. The aim is to go beyond simple price increases, but it is necessary to be wary of potential default risks caused by partner re-collateral.

This practice of insisting on increasing holdings and superimposing derivatives strategies during the downward price cycle marks a shift in enterprise-level BTC allocations from passive holding to active revenue management. This is a typical case where leading companies further explore the application of digital asset financialization after some listed companies have reserved BTC. The balance between risk exposure and return structure will be the focus of follow-up observations.