“Relying on two major partners and two major brands, Audi responds to the needs of the local market with two complementary development paths. Among them, the Sihuan brand is being renewed and continues to strengthen its existing business; the AUDI brand is launching highly localized products with local partners.” Audi Group Global CEO Gao Denuo recently told reporters that the strategic adjustments of the two brands can further concentrate resources and give full play to their respective advantages to promote Audi's long-term development in the Chinese market through more efficient collaboration and execution. Gordano said that as the global market becomes more complex, localization must be further promoted, and appointing managers familiar with the local market is a logical step.

“Relying on two major partners and two major brands, Audi responds to the needs of the local market with two complementary development paths. Among them, the Sihuan brand is being renewed and continues to strengthen its existing business; the AUDI brand is launching highly localized products with local partners.” Audi Group Global CEO Gao Denuo recently told reporters that the strategic adjustments of the two brands can further concentrate resources and give full play to their respective advantages to promote Audi's long-term development in the Chinese market through more efficient collaboration and execution. Gordano said that as the global market becomes more complex, localization must be further promoted, and appointing managers familiar with the local market is a logical step.