On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that at present, the overall sales model is running smoothly and sales are in line with expectations. The proxy sales model relies on offline social channel stores and has basically formed a collaborative mechanism with iMaotai for “online management efficiency and reach, offline management transformation and service”, but operations are still being explored and further improved. Up to now, the plan for Kweichow Moutai, which is sold comprehensively through self-operated and proxy sales models, has been implemented in an orderly manner, the market price is stable, and the overall volume and price are balanced. In the future, Kweichow Moutai will combine market feedback to continuously optimize the operating mechanism of the proxy sales model, strengthen collaboration with other models, and provide better services to consumers.

On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that at present, the overall sales model is running smoothly and sales are in line with expectations. The proxy sales model relies on offline social channel stores and has basically formed a collaborative mechanism with iMaotai for “online management efficiency and reach, offline management transformation and service”, but operations are still being explored and further improved. Up to now, the plan for Kweichow Moutai, which is sold comprehensively through self-operated and proxy sales models, has been implemented in an orderly manner, the market price is stable, and the overall volume and price are balanced. In the future, Kweichow Moutai will combine market feedback to continuously optimize the operating mechanism of the proxy sales model, strengthen collaboration with other models, and provide better services to consumers.