On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that in 2026, Kweichow Moutai will focus on changing the traditional market operation model of “pressing goods” through channels in the past, and strive to promote a dynamic match between supply and market demand. On the one hand, the self-operated channel system directly reaches increased consumption capacity. Some products implement a “proxy sales” model with no transfer of property rights through social channels, and neither part forms an advance account; on the other hand, the company establishes a dynamic social channel product launch model driven by market demand, accurately launches products according to the sales and inventory conditions of each region and channel provider, and only arranges payments before launch, so as to maintain channel health. The traditional model of “pre-payment pressurization” of the industry into channels can no longer adapt to profound changes on the consumer side. With the deepening of the company's market-based operations, the size of advance payments is no longer the main indicator for measuring market supply and demand trends.

On November 10, Kweichow Moutai held a performance briefing for the third quarter of 2026. Company director Wang Li said that in 2026, Kweichow Moutai will focus on changing the traditional market operation model of “pressing goods” through channels in the past, and strive to promote a dynamic match between supply and market demand. On the one hand, the self-operated channel system directly reaches increased consumption capacity. Some products implement a “proxy sales” model with no transfer of property rights through social channels, and neither part forms an advance account; on the other hand, the company establishes a dynamic social channel product launch model driven by market demand, accurately launches products according to the sales and inventory conditions of each region and channel provider, and only arranges payments before launch, so as to maintain channel health. The traditional model of “pre-payment pressurization” of the industry into channels can no longer adapt to profound changes on the consumer side. With the deepening of the company's market-based operations, the size of advance payments is no longer the main indicator for measuring market supply and demand trends.