On November 10, this year's Double 11, more than 500,000 retail brands participated in the Taobao flash sale event. According to platform data, during the first winter weekend, 935 retail brand transactions doubled compared to before Tmall Shuang11 began. Various categories such as fresh cooked food, baby food, household appliances, and household daily necessities exploded over last year, with a year-on-year increase of more than 70%.

On November 10, this year's Double 11, more than 500,000 retail brands participated in the Taobao flash sale event. According to platform data, during the first winter weekend, 935 retail brand transactions doubled compared to before Tmall Shuang11 began. Various categories such as fresh cooked food, baby food, household appliances, and household daily necessities exploded over last year, with a year-on-year increase of more than 70%.