Morgan Stanley resumed coverage of Bilibili and gave it an “gain” rating. It is expected that the company's advertising growth will surpass that of its peers, and that a diversified new game product line will drive its performance improvement next year; the target price was set at $21, while ADR's latest closing price was $14.31.

Morgan Stanley resumed coverage of Bilibili and gave it an “gain” rating. It is expected that the company's advertising growth will surpass that of its peers, and that a diversified new game product line will drive its performance improvement next year; the target price was set at $21, while ADR's latest closing price was $14.31.