On November 6, the “Cultural Tourism+Technology” listed company Anhui Tour and Guoyuan Securities Investment Experience event co-hosted by the Securities Times, the Guangzhou Office of the Anhui Provincial People's Government, and the Anhui Provincial Department of Culture and Tourism were held in Hefei, Anhui. Wang Heng, chairman of Xiangyuan Cultural Tourism, said in a sharing that the current cultural tourism consumer side places more emphasis on value matching, and “rational selection of advantages, segmentation of interests, and priority of experience” has become a development trend; the supply side has moved from resource competition to comprehensive ability competition for content innovation, scenario co-construction, and long-term operation, and the industry is shifting from “raising elephants” style of investing heavily in assets to “raise giant pandas” type of IP orientation and operation front. In this regard, Xiangyuan Cultural Tourism will not pursue short-term traffic and will stick to the path of value-based and sustainable operation.

On November 6, the “Cultural Tourism+Technology” listed company Anhui Tour and Guoyuan Securities Investment Experience event co-hosted by the Securities Times, the Guangzhou Office of the Anhui Provincial People's Government, and the Anhui Provincial Department of Culture and Tourism were held in Hefei, Anhui. Wang Heng, chairman of Xiangyuan Cultural Tourism, said in a sharing that the current cultural tourism consumer side places more emphasis on value matching, and “rational selection of advantages, segmentation of interests, and priority of experience” has become a development trend; the supply side has moved from resource competition to comprehensive ability competition for content innovation, scenario co-construction, and long-term operation, and the industry is shifting from “raising elephants” style of investing heavily in assets to “raise giant pandas” type of IP orientation and operation front. In this regard, Xiangyuan Cultural Tourism will not pursue short-term traffic and will stick to the path of value-based and sustainable operation.