RRD report finds 76% of consumers prioritize shelf life in shift to plastic-free packaging

• RRD's 2026 Sustainable Packaging Consumer Report finds consumers expect environmental improvements without sacrificing packaging performance, convenience or affordability.
• When brands switch to plastic-free packaging, 76% prioritize maintaining product shelf life; 73% prioritize preserving product protection.
• Avoiding price increases is a priority for 69%; 53% want brands to eliminate unnecessary packaging components and empty space.
• Rigid plastic packaging's bulk frustrates 59% of consumers; 76% express satisfaction when packaging can be crushed, folded or flattened.
• Recycling remains a design challenge: 40% are confused about whether entire packages are recyclable or components require separation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. R.R. Donnelley & Sons Company published the original content used to generate this news brief on November 04, 2026, and is solely responsible for the information contained therein.