On November 4, Bernstein raised Apple's target price from 370 US dollars to 380 US dollars, maintaining the “outperforming market” rating. Based on the latest stock price of $331.90, the new target price represents a potential increase of about 14.5%. The agency believes that Apple continues to expand its share in the smartphone and PC market, and is also an important entry point for consumers to use AI services, and is expected to gain new growth opportunities in the future, although it may take longer for related benefits to appear. Bernstein raised its future revenue forecast by about 2% based on Apple's latest performance guidelines, iPhone pricing, and product launch arrangements. However, considering the rising cost of memory chips, pressure on gross margin, and increased R&D spending, the agency lowered its earnings forecasts per share for the 2027 and 2028 fiscal year by about 1% to 9.78 US dollars and 11.13 US dollars, respectively, while the 2029 forecast was basically maintained at $12.43. Even so, Bernstein's profit forecast for the 2028 and 2029 fiscal years is still about 7% to 8% higher than the market's general expectation, and believes that Apple's long-term profit growth potential has not been fully reflected.

On November 4, Bernstein raised Apple's target price from 370 US dollars to 380 US dollars, maintaining the “outperforming market” rating. Based on the latest stock price of $331.90, the new target price represents a potential increase of about 14.5%. The agency believes that Apple continues to expand its share in the smartphone and PC market, and is also an important entry point for consumers to use AI services, and is expected to gain new growth opportunities in the future, although it may take longer for related benefits to appear. Bernstein raised its future revenue forecast by about 2% based on Apple's latest performance guidelines, iPhone pricing, and product launch arrangements. However, considering the rising cost of memory chips, pressure on gross margin, and increased R&D spending, the agency lowered its earnings forecasts per share for the 2027 and 2028 fiscal year by about 1% to 9.78 US dollars and 11.13 US dollars, respectively, while the 2029 forecast was basically maintained at $12.43. Even so, Bernstein's profit forecast for the 2028 and 2029 fiscal years is still about 7% to 8% higher than the market's general expectation, and believes that Apple's long-term profit growth potential has not been fully reflected.