On November 3, the overseas double 11 was officially launched on November 1. We learned from AliExpress, a cross-border e-commerce platform owned by Ali, that on the first day of sale, AliExpress Brand+ brand business grew significantly. Compared with the big promotion on November 1 last year, the transaction increase was over 200%, and the penetration rate exceeded 50%.

On November 3, the overseas double 11 was officially launched on November 1. We learned from AliExpress, a cross-border e-commerce platform owned by Ali, that on the first day of sale, AliExpress Brand+ brand business grew significantly. Compared with the big promotion on November 1 last year, the transaction increase was over 200%, and the penetration rate exceeded 50%.