According to CICC's research report, with both depth of content and high narrative intensity, Chinese dramas are expected to be an effective complement to the drama's content ecosystem. The Long Video platform hopes to actively create a middle layer with stable supply and reduce risk through a split account model. Chinese dramas are being upgraded from a test field for small and medium-sized companies to a new method of defense and growth for the Long Video platform. CICC believes that the business model for Chinese dramas may have already run, and is expected to enter the fast track of large-scale development. It has the potential to be in three dimensions. Cost: The average cost of Chinese dramas is lower than that of long dramas, bringing obvious ROI advantages. The platform may be more efficient and rich in supply and can handle the stratification of the content ecosystem. Split accounts: Make up for commercial shortcomings in a decentralized manner. AI: Expand incremental space as technology iterates.

Zhitongcaijing · 1d ago
According to CICC's research report, with both depth of content and high narrative intensity, Chinese dramas are expected to be an effective complement to the drama's content ecosystem. The Long Video platform hopes to actively create a middle layer with stable supply and reduce risk through a split account model. Chinese dramas are being upgraded from a test field for small and medium-sized companies to a new method of defense and growth for the Long Video platform. CICC believes that the business model for Chinese dramas may have already run, and is expected to enter the fast track of large-scale development. It has the potential to be in three dimensions. Cost: The average cost of Chinese dramas is lower than that of long dramas, bringing obvious ROI advantages. The platform may be more efficient and rich in supply and can handle the stratification of the content ecosystem. Split accounts: Make up for commercial shortcomings in a decentralized manner. AI: Expand incremental space as technology iterates.