Skits continue to be popular, and AI skits are on the rise. Is the living space of traditional long video platforms being further squeezed? On October 31, Zhang Chaoyang, founder of Sohu, chairman of the board of directors and CEO, gave a different judgment in an interview. He said that short dramas and long dramas meet different user needs, and short dramas will not completely erode the long drama market. Domestic long video platforms are facing operating pressure, which cannot simply be attributed to the rise of short dramas. More important reasons include user payment habits, fierce competition among platforms, and high content production costs. “Short dramas are not the main culprits of the economic pressure of long videos.” Zhang Chaoyang said that the ability of overseas long video platforms to maintain operations is not because short dramas have not developed, but is related to the high-paying habits formed by local users in their early years. In contrast, in the midst of fierce competition among users, domestic long video platforms have failed to form the same level of payment habits, compounding higher content production costs, leading to high operating pressure.

Skits continue to be popular, and AI skits are on the rise. Is the living space of traditional long video platforms being further squeezed? On October 31, Zhang Chaoyang, founder of Sohu, chairman of the board of directors and CEO, gave a different judgment in an interview. He said that short dramas and long dramas meet different user needs, and short dramas will not completely erode the long drama market. Domestic long video platforms are facing operating pressure, which cannot simply be attributed to the rise of short dramas. More important reasons include user payment habits, fierce competition among platforms, and high content production costs. “Short dramas are not the main culprits of the economic pressure of long videos.” Zhang Chaoyang said that the ability of overseas long video platforms to maintain operations is not because short dramas have not developed, but is related to the high-paying habits formed by local users in their early years. In contrast, in the midst of fierce competition among users, domestic long video platforms have failed to form the same level of payment habits, compounding higher content production costs, leading to high operating pressure.