On October 29, during Geely Automobile's 2026 third quarter results conference call, Gui Shengyue, vice chairman of the board of directors of Geely Automobile, said that the competition faced by Geely in the past three months was not what it had in the past two years; it can be said that it is facing the most serious challenge in the past few years. However, it believes that in terms of sales volume and performance, Geely has carried this high pressure. “Although all of our product lines are now subject to homogenous product competition from competitors, I believe that over time, the true quality and excellent experience of Geely Auto products will be recognized by more and more consumers. Instead, I think this stage can be described as the coldest winter for the automotive industry, but it is also a stage where consumers and the entire industry are beginning to rationalize.”

Zhitongcaijing · 3d ago
On October 29, during Geely Automobile's 2026 third quarter results conference call, Gui Shengyue, vice chairman of the board of directors of Geely Automobile, said that the competition faced by Geely in the past three months was not what it had in the past two years; it can be said that it is facing the most serious challenge in the past few years. However, it believes that in terms of sales volume and performance, Geely has carried this high pressure. “Although all of our product lines are now subject to homogenous product competition from competitors, I believe that over time, the true quality and excellent experience of Geely Auto products will be recognized by more and more consumers. Instead, I think this stage can be described as the coldest winter for the automotive industry, but it is also a stage where consumers and the entire industry are beginning to rationalize.”