The total bill generated by Youku Holdings (01948) in the first nine months of the online marketing solution business was about 11.863 billion yuan, an increase of about 35.3% year-on-year

Zhitongcaijing · 11/21/2025 13:01

Zhitong Finance App News, Youku Holdings (01948) announced that in the first nine months of 2025, the total bill amount generated by the online marketing solution business was approximately RMB 11.863 billion, an increase of about 35.3% over the same period in 2024, mainly due to deeper and closer cooperation between the Group and core customers and active expansion of customer and media channels.

Compared with the operating data for the third quarter of 2024, the retention rate of group advertisers with total bills exceeding RMB 10 million was 94.0%, the number of new customers was 224, and the number of customers increased by 5.9% year-on-year. In terms of industry coverage, we have continued to expand the gaming, financial services, travel, education and other industries, significantly increasing the breadth and diversification of customer coverage.

In January-September, the Group's intelligent material creation platform, Youchuang, completed further upgrades. The platform now covers many key creative functions such as intelligent graphic drawing, intelligent script writing, intelligent speech synthesis, and intelligent mixing and cutting. Among them, the intelligent graphic drawing function can generate an average of more than 2,000 images per person per day; the average monthly video output of all platforms reached 320,000, and the overall efficiency increased 161% over the same period last year. Intelligent advertising platform — Youyang has successfully connected to 7 mainstream media ecosystems, serving customers in 7 vertical industries including e-commerce, finance, online services, and gaming, effectively improving the level of intelligence and operational efficiency of the Group's online marketing solutions to serve customers.

Since the Group launched a strategic layout for overseas e-commerce business at the end of last year, it has now been successfully implemented in the US, the United Kingdom, Japan and other countries. In the nine-month period ending September 30, 2025, the total value of overseas commodity transactions (GMV) reached RMB 41.9 million. The successful expansion of the overseas business is the Group's initial business experiment in the global overseas market. It will drive the continuous growth of the Group's long-term value and bring new development space to the Group.

As of the date of this announcement, the Group has successfully acquired an overseas skit platform and officially launched the strategic layout of the overseas skit business. The platform innovatively introduced an “interactive chat with characters in the drama” function to effectively enhance user participation. As of the date of this announcement, the average daily active users (DAU) of the platform has exceeded 100,000, and the core users cover a wide range of mainstream markets such as Japan, South Korea and the United States. The platform will continue to provide high-quality content with partners to support the construction of the platform's content ecosystem. The acquisition will deeply integrate the Group's leading capabilities in the digital marketing field, the high-quality content reserves of content partners, and the immersive theater experience created by the platform, bringing new experiences to overseas users, while expanding the Group's business boundaries and new revenue models, and creating long-term growth value for the Group.