According to data released by the Passenger Link branch, the pickup truck market sold 48,000 vehicles in June 2025, up 8% year on year and down 8% month on month, which is at a high level in the past 5 years. The pickup truck market sold 307,000 vehicles from January to June 2025, an increase of 16% over the previous year. Great Wall Motor continues to maintain its leading position as a strong pickup truck, and has performed well at home and abroad. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu performed well, and the domestic “top three pickup trucks” pattern continued to be maintained. The main regions of the pickup truck market are mainly in the southwest and northwest, and there is a high demand for pickups in the western region. In June 2025, the southwest and northwest regions accounted for 44.5% of total demand, becoming the two major core markets. The main cities for pickup trucks in June were cities such as Urumqi, Chongqing, Chengdu, Shenzhen, Beijing, Haikou, and Pu'er. With the development of new energy pickup trucks, the new energy pickup truck market in Guangdong, such as Shenzhen and Guangzhou, is growing strongly, and new energy helps the pickup truck market have better room for domestic demand development.

According to data released by the Passenger Link branch, the pickup truck market sold 48,000 vehicles in June 2025, up 8% year on year and down 8% month on month, which is at a high level in the past 5 years. The pickup truck market sold 307,000 vehicles from January to June 2025, an increase of 16% over the previous year. Great Wall Motor continues to maintain its leading position as a strong pickup truck, and has performed well at home and abroad. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu performed well, and the domestic “top three pickup trucks” pattern continued to be maintained. The main regions of the pickup truck market are mainly in the southwest and northwest, and there is a high demand for pickups in the western region. In June 2025, the southwest and northwest regions accounted for 44.5% of total demand, becoming the two major core markets. The main cities for pickup trucks in June were cities such as Urumqi, Chongqing, Chengdu, Shenzhen, Beijing, Haikou, and Pu'er. With the development of new energy pickup trucks, the new energy pickup truck market in Guangdong, such as Shenzhen and Guangzhou, is growing strongly, and new energy helps the pickup truck market have better room for domestic demand development.