CTV

Innovid Corp. provides an enterprise software platform for the creation, delivery, measurement, and optimization of advertising across connected television (TV) (CTV), linear TV, mobile, and desktop environments. The Company’s cloud-based enterprise technology platform is purpose-built for CTV, with a comprehensive view of the full advertising ecosystem, including linear TV, mobile, and desktop channels. Its integrated platform consists of three core solutions: Ad Serving, Creative Personalization, and Measurement Solutions. Its open platforms enable its clients to seamlessly activate partners such as DoubleVerify, Integral Ad Science, Oracle Data Cloud, among many others. Its Measurement Solution, Innovid XP, is designed to provide holistic and granular household-level analysis for the TV and digital ecosystem. It counts many of the brand advertisers as customers, including Anheuser-Busch InBev, CVS Pharmacy, Kellogg’s, Mercedes-Benz, Target, Sanofi, and more.