We were founded in 2009 and are principally engaged in the sourcing, marketing, selling and distribution of a variety of beauty device products and fitness and health care products, as well as other products, which are mainly for home use, under various brands through our sales and distributionnetwork in Hong Kong and the People’s Republic of China (PRC).
Our revenue is principally derived from the sales of (i) beauty device product, (ii) fitness and health care product and (iii) other products. Our beauty device product segment mainly consists of beauty devices for hair removal, wrinkle reduction, skin lifting, anti-acne treatment, rejuvenation of the skin’s appearance and body slimming and other health accessories. Our fitness and health care product segment mainly consists of treadmills, exercise bikes, elliptical trainers, steppers and other fitness accessories, such as trampolines, yoga gears, dumbbells, boxing gears, heart rate monitors and diagnostic scales. Other products include traveler’s items, anti-pollution masks, sandals and electrical heated blankets.
We have experienced rapid growth since our inception.
Our mission statement is to improve the quality of people’s lifestyle at home and become one of the leading wellness solutions retailers in Asia. We focus on providing compelling value proposition by offering a unique combination of product breadth, value, mix and convenience with a distinctive specialty retail experience and environment. We are currently selling more than 500 products across the categories of beauty devices, fitness and health care products and other lifestyle products.
We have created a welcoming shopping environment desired for convenience. Our stores are predominantly located in convenient, high-traffic locations such as shopping malls and department stores. We have also developed a highly effective key opinion leader (“KOL”) based online sales strategy that we believe has translated into a unique competitive advantage contributing to our financial success.
We aim to become a go-to operator in the beauty and lifestyle industry with direct operation in China’s major online channels by developing strong partnerships with Chinese distributors in other different online and retail channels from different provinces. We plan to implement the following strategies to further develop and expand our business:
. acquire and obtain rights for innovative and exclusive products from suppliers;
. deliver a distinctive and personalized customer experience across all channels;
. deliver an exceptional merchandise mix of beauty device and lifestyle products;
. promote our trading name of “CosmoBoxx” and create our own-brand products with the brand name of “CosmoBoxx”;
. diversify the format of our stores to include pop-up stores and grow e-commerce to serve more customers;
. invest in infrastructure to support customer experience and growth, and scale efficiencies; and
. improve on timing and effectiveness of our marketing activities.
The Chinese beauty device product and lifestyle markets are continuing to expand while distribution channels continue to shift from department stores to specialty retail and online stores. According to iResearch, China’s retail e-commerce is expected to reach RMB12.7 trillion by 2022, taking over 24% of the total consumer goods retail value. We believe our competitive strengths will position us to capture additional market share in the industry. Our long term growth strategy is to increase total net sales by opening new stores, entering new markets in Asia, adding stores to existing markets, remodeling old stores, and increasing e-commerce sales. We intend to increase profitability by offering an optimal mix of products and leveraging our fixed store costs. We also intend to expand our margins by increasing our market appearance, brand recognition and image. We believe we will increase operating efficiencies through our incremental investment in people, systems and supply chain required to support our in-store shops and pop-up stores, coupled with a successful e-commerce platform. ---
Our principal executive offices are located at 13/F, Le Diamant, 703 Nathan Road, Mongkok, Kowloon, Hong Kong. Our telephone number at this address is +852.2944.6856. Our registered office in the Cayman Islands is located at c/o Conyers Trust Company (Cayman) Limited, Cricket Square, Hutchins Drive, PO Box 2681, Grand Cayman, KY1-1111, Cayman Islands. Our agent for service of process in the United States is Cogency Global Inc., 10 E. 40th Street, 10th Floor, New York, NY 10016. Our website is www.fitboxx.com.展开