BFX

BowFlex Inc., formerly Nautilus, Inc., is a provider of digitally connected home fitness solutions. The Company operates in two segments: Direct and Retail. Direct business offers products directly to consumers through television advertising, catalogs, and its Websites. Retail business offers its products through a network of independent retail companies and specialty retailers, with stores and Websites located in the United States and internationally. Its brands include Bowflex, Schwinn, and JRNY. It offers a range of exercise bikes, cardio equipment, and strength training products. JRNY is a digital fitness platform that helps the users to achieve their fitness goals by offering curated workout and entertainment options that stream while coaching. Its Bowflex brand includes a line of fitness equipment. Cardio products cover a range of connected-fitness equipment, namely C6 and VeloCore bikes, the Max Trainer line, and Treadmills.